Marketing Photography Case Study #2 – Winters and Yonker

Winters and Yonker is a highly prominent Law Firm located in downtown Tampa that specializes in personal injury cases, and which has enjoyed for many years robust success behind a very comprehensive marketing and ad campaign that presents this firm as “The Aggressive Attorneys.”  This has served them very well, and you can’t travel far in Tampa without seeing their ads on billboards, bus stops, and many other outdoor display locations. This law firm is currently reworking its brand identity, although maintaining their ‘Aggressive Attorneys’ angle, and are soon to release a brand new website and identity. Winters and Yonker hired Thompson Studios (soon to become Thompson Brand Images! – Stay tuned!) to produce a series of portraits of the two partners in various modes and settings to align with their new brand.

Challenges: W&Y wanted portraits that said ‘aggressive’ but at the same time took a bit of the edge off of that stance, and presented them as compassionate, inviting and approachable. Due to

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the demanding schedule of the partners and associates, we only had a half-day session to produce all photos.

Solution: A half-hour scout of their offices gave us a tight game plan that included a series of headshots and portraits of both individuals and partner, with studio and environmental backgrounds as well as a series of ‘action’ shots that showed how the partners work and interact. A spontaneous opportunity to photograph one of the partners with an actual client presented itself, which drove home the concept of ‘compassionate, caring and inviting’ in a real-life image.

Client Comment: “We were unsure of how we were going to get the images we needed given our new brand angle, but Bob came in and completely knocked it out quickly, efficiently, and got the best out of our partners. Very easy to work with and we love the results.”  Anthony Raiano, Intake Coordinator, Winters and Yonker

 

Thompson Studios to become Thompson Brand Images! – Marketing Photography Case Study: Cross Creek Ranch

Hello! Regarding the first part of this post’s title – yes, we are re-branding and couldn’t be more excited about it. You will be the first to know when we release the full new identity and logo. AND, as if that weren’t enough, we will soon be announcing the grand opening of our new home studio in Lutz, which is 90% complete! Stay tuned!

This is also the first in what will be many posts entitled Marketing Photography Case Study, and in our first, we take a look at Cross Creek Ranch, a high-end, highly successful Wedding Venue located in Dover, Florida.

Challenge: Wanted staff portraits and group portraits congruent with the beauty of their property and venue.

Solution: I suggested they use their absolutely world-class, gorgeous outdoor grounds as a backdrop for their images, which they instantly resonated with. Owner Bonnie McSharry was so into the spirit of the idea, she had her staff dress to the nines and get makeovers!

Client Comment: “Awesome experience and we received incredible results. When you are marketing your brand and are including your team it’s always great to have photos of yourself that you really like. EVERYONE on our team loves their pictures!! Bob totally captured our style “brand” with his creativity. He nailed it!”

Bonnie McSharry, Co-Owner

 

Here are the resulting images from a robust day of shooting:

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University of Tampa View Book Assignment

UT View-027 LR for blog

This University of Tampa grad is now part of the leadership team of College Hunks Hauling Junk, located in Ybor City. Here’s an environmental portrait we shot recently at their offices. Looks like a pretty cool place to work! This photo will appear in University of Tampa’s updated view book, something we have contributed to (in partnership with Cherry and Company) regularly for many years.

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