Marketing Photography Case Study #7 – Raymond James Corporate Shoot

I’ve been doing work for Raymond James, a global financial services company headquartered in St. Petersburg, for well over a dozen years. I’ve produced everything from head shots to annual reports to event work, usually working directly with their Marketing Department. Chris Bennett, Creative Director, and Grace Powers, Senior Account Executive, called me in to scout a project for imagery to populate a new website focusing on career opportunities within Raymond James.

Challenges: The main challenges here weren’t that unusual for us: we used employee models, so no professional modeling talent was used. This requires making them appear professional and comfortable even though none of the models had any prior photo shoot experience. Over a two day period, we were to shoot over 40 people at 6 different locations around RJ’s expansive campus, and in addition to the imagery for the website, we also produced environmental portraits of all employee models who participated in the shoot, so the number of images to produce meant we had to move fairly quickly, something else that isn’t very unusual!

Client: “Bob did a fantastic job handling six separate photo shoots over a period of two days. Working with people who are not professional models, he was great at making them feel comfortable and getting them to come to life – so much so that most of them looked like professional models by the end of it! We started this project with the intention of using the photos on one website, but because the quality and diversity of the photos were so great, we’ve used them on a number of other projects throughout the company.”

Grace Powers, Senior Account Executive

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For this Marketing Photography Case Study, my assistant Stephen Zane, doubled as videographer, putting on display his array of serious talents while assisting in all aspects of the multi-location shoot. Here is the product of his creative efforts, and for the record, he shot, edited, put the music in – the whole enchilada.

Marketing Photography Case Study #2 – Winters and Yonker

Winters and Yonker is a highly prominent Law Firm located in downtown Tampa that specializes in personal injury cases, and which has enjoyed for many years robust success behind a very comprehensive marketing and ad campaign that presents this firm as “The Aggressive Attorneys.”  This has served them very well, and you can’t travel far in Tampa without seeing their ads on billboards, bus stops, and many other outdoor display locations. This law firm is currently reworking its brand identity, although maintaining their ‘Aggressive Attorneys’ angle, and are soon to release a brand new website and identity. Winters and Yonker hired Thompson Studios (soon to become Thompson Brand Images! – Stay tuned!) to produce a series of portraits of the two partners in various modes and settings to align with their new brand.

Challenges: W&Y wanted portraits that said ‘aggressive’ but at the same time took a bit of the edge off of that stance, and presented them as compassionate, inviting and approachable. Due to

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the demanding schedule of the partners and associates, we only had a half-day session to produce all photos.

Solution: A half-hour scout of their offices gave us a tight game plan that included a series of headshots and portraits of both individuals and partner, with studio and environmental backgrounds as well as a series of ‘action’ shots that showed how the partners work and interact. A spontaneous opportunity to photograph one of the partners with an actual client presented itself, which drove home the concept of ‘compassionate, caring and inviting’ in a real-life image.

Client Comment: “We were unsure of how we were going to get the images we needed given our new brand angle, but Bob came in and completely knocked it out quickly, efficiently, and got the best out of our partners. Very easy to work with and we love the results.”  Anthony Raiano, Intake Coordinator, Winters and Yonker

 

University of Tampa View Book Assignment

UT View-027 LR for blog

This University of Tampa grad is now part of the leadership team of College Hunks Hauling Junk, located in Ybor City. Here’s an environmental portrait we shot recently at their offices. Looks like a pretty cool place to work! This photo will appear in University of Tampa’s updated view book, something we have contributed to (in partnership with Cherry and Company) regularly for many years.

Environmental Portait – Jack Barbour and Rhea Law, CEOs in merging law firms

Environmental Portait - Jack Barbour and Rhea Law, CEOs in merging law firms

Here’s an environmental portrait we shot of Buchanan Ingersoll & Rooney’s CEO, Jack Barbour, and Fowler White Boggs CEO Rhea Law, whose two firms completed a merger last week. We pre-scouted 3 setups in the lobby spaces of Fowler White, and shot 3 options in under one hour. This was the ‘winning’ selection.

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